Taking advantage of World Veganism Day, celebrated on November 1st, the Dádiva brewery is launching the label and the Vegan Is Cool campaign, with support from the Brazilian Vegetarian Society (SVB).
In the action, 20 partner bars of the brewery must present to the customer at least one suggestion of snack or vegan dish. At the same time, everyone will have Vegan Is Cool beer on the drinks menu, in a 473 ml can, a slightly cloudy American pale ale, with 5.3% alcohol and touches of lemon and yellow fruits in the aroma. Anyone who orders the food + beer combo gets 20% off.
Partner-owner of Dádiva (from Várzea Paulista), Luiza Lugli Tolosa has also been a vegetarian since 2012, and joined veganism in 2020. She says that the brewery went after SVB to have a vegan product certification for some of its labels.
“It is essential for Dádiva to serve an increasingly diverse audience and that’s where the motivation came from, in 2020, to go after the certification of a vegan product, granted by SVB. With that, we brought clarity and tranquility that there is no ingredient of animal origin in recipes or in our manufacturing process”, he explains.
The idea for the Vegan Is Cool project came precisely from the perception that there was a need to expand the gastronomic experience. “The campaign came about to bring to the menus options that go beyond fries. And many partner establishments readily accepted to participate, which was very nice”, he adds.
According to a survey by SVB, carried out in September this year, 89% of 416 respondents have already stopped going to an establishment due to lack of options on the menu (you can’t eat French fries all the time). When questioning favorite snacks, the survey pointed to rice balls, bruschetta and onion rings as some of the darlings.
Another survey by Ipec (Intelligence in Research and Consulting), from 2021, commissioned by the SVB itself, points out that a third of Brazilians look for vegan options in bars or restaurants.
Among the participants in the Vegan Is Cool action are bars such as Ambar Cervejas Artesanais (r. Cunha Gago, 129, Pinheiros, @ambar_cervejasartesanais), which offers an eggplant parmigiana sandwich on Italian bread, with tomato sauce and gratin vegan parmesan. The snack combo with a pint of beer costs R$54.
Information from other bars will be available on the Dádiva profile on Instagram (@cervejariadadiva).
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