Black Friday: The popular discount event starts today – How long will it last?

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Most supermarket chains have also joined the rhythm of Black Friday with advertising campaigns that have been “running” since the previous weeks, offering consumers, in combination with the “household basket”, products at competitive prices

It opens and today officially the curtain on the popular sales event of the last week of November, with retailers in a battle position considering that inflationary pressures may act as an incentive for consumers to make bargain purchases in the run-up to Christmas.

The offers have already started since the previous weeks and will continue until Monday, November 28, as part of Cyber ​​Monday. Like every year, the big chains of electrical and electronic goods, cosmetics companies, sports furniture, home goods, clothing, footwear and seasonal goods have already entered the “dance” of the offers, with offers both in their physical and online stores .

At her pace Black Friday most supermarket chains have also already entered with advertising campaigns that have been “running” since the previous weeks, offering consumers, in combination with the “household basket”, products at competitive prices. For his part, a large part of consumers declares that they are ready to take advantage of offers and discounts to balance the costs in the context of the overall rise in prices.

RES-EMP

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