More than half of consumers do not buy products belonging to the basket but choose offers or visual tags
The household basket did not meet consumer expectations for dealing with accuracy in basic goods, according to a survey by the Quality of Life Consumers Union (EKPOIZO), on a random sample of 1,034 people, through its website and social media, the from December 14, 2022 until January 22, 2023.
Also, from the findings of the research, it follows that 79% of the participants state that they have been forced to reduce their spending on basic goods.
In particular, the findings of the research are as follows:
– 54.3% of participants said that they do not buy products that belong to the basket, while those who said that they buy from it, 67.7% answered that less than half of the products they buy in total belong to the basket.
– 58.7% of those who do not buy from the basket said that they choose products that are on sale, 39% answered that they find cheaper products than those included in it, 34% buy private label products that are not included in the basket , while 19.5% consider that the products contained in it are not of high quality.
The association notes that consumers’ general frustration with the size of the basket is also reflected in the response they gave about how happy they are with using the basket. 40.2% said not at all, 37% a little, while only 12.7% said a lot or very much.
In addition, it is noteworthy that, during the holiday season, the vast majority of survey respondents (83.2%) stated that they did not use any of the festive baskets (Santa’s and festive baskets).
When asked how consumers do market research, 44.4% said they do market research when visiting the supermarket. 34% through brochures, newsletters, supermarket websites, advertisements. 19.8% do not do market research, while only 1.5% check via the e-katanalotis.gov.gr platform.
Regarding the problem of accuracy in consumer goods, as noted, the answer of the participants to the question “by what percentage do you estimate that the prices of basic goods (food and other supermarket items) have increased compared to last year” is indicative, with 74 .5% to estimate that they have increased from 20 to over 50%.
In addition, a large percentage of 79% of the participants answered that they have been forced to reduce their spending on basic goods, which confirms the decline in living standards and the impoverishment of a large part of the population, as a result of punctuality and general economic suffocation prevailing in the country.
Another important finding of the research, as reported by EKPOIZO, is the fact that 33.2% belong to one of the vulnerable groups of the population (unemployed, long-term unemployed, single-parent families, financially ill, persons with disabilities (AMEA), multi-member families, chronic patients, uninsured, elderly, students), with 21.6% declaring a monthly family income of up to 700 euros.
Read the News today and get the latest news.
Follow Skai.gr on Google News and be the first to know all the news.
I have worked as a journalist for over 10 years, and my work has been featured on many different news websites. I am also an author, and my work has been published in several books. I specialize in opinion writing, and I often write about current events and controversial topics. I am a very well-rounded writer, and I have a lot of experience in different areas of journalism. I am a very hard worker, and I am always willing to put in the extra effort to get the job done.
