“Don’t expect the unexpected,” the two companies write on social media
Moncler and Mercedes-Benz impress with their anticipated collaboration: The puffer jackets of the Italian fashion house are interpreted as car design element. The result of the collaboration created by Gorden Wagener, Chief Design Officer at the Mercedes Group, will be presented on February 20 at Moncler’s ‘The Art of Genius’ show at Olympia London, as part of London Design Week 2023.
The two companies’ social media posts are accompanied by the tagline “expect the unexpected.”
Black desert cars with puffer jacket tires bearing the Mercedes-Benz logo. Jets of white electric rays shoot from what may be a car tire or speaker. A headlight shines brightly, highlighting the outline of a boxy front bumper.
Eager to break free from the shackles of two seasonal show collections each year, the house launched Moncler Genius in 2018; the move to monthly collections has allowed it to collaborate with other brands, and the synergy with Mercedes-Benz may lead to ‘The Art of Imagination’.
At “The Art of Genius” show, Moncler will also present collaborative collections created with Alicia Keys, Pharrell Williams, Jay-Z’s Roc Nation, Adidas Originals, Palm Angels, FRGMT and Salehe Bembury.
Source: Skai
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