They are premiering it Monday, July 10 the summer sales will last until Wednesday 31 August, according to a relevant announcement of the Business and Retail Association of Greece.

Also, on July 16, Sunday stores will be open across the country from 11am to 8pm.

“During both the sales and the opening of the stores on Sunday, July 16, the retail businesses will display a wide variety of their products at extremely attractive and favorable prices” is noted in the SELPE announcement.

What to watch out for

According to the Hellenic Confederation of Trade and Entrepreneurship (ESEE), during the sales, in addition to the indication of the old and new reduced price of the goods and services sold at a discount, the indication and commercial communication of the discount percentage is also allowed.

Where a reduced price is provided on more than 60% of all items sold, the demonstration of the discount percentage provided is required. The discount rates should be indicated on the shop window and in any other commercial communication.

In the event that there are different discount rates per product category, the range of the provided rate should be indicated (“from …. % to …. %”). In any other case, it will be stated that the discounts concern selected items with reference to the corresponding percentage.