The new campaign suggests a summer cinema, a walk in Anafiotika and the National Garden and reminds visitors to always wear sunscreen
This is Athens, the city’s official tourist guide from the Municipality of Athens, has launched a new summer campaign for foreign visitors already in the city.
Entitled “Let’s Athens Together”, the new campaign gives useful advice (tips) to foreign visitors so that they can enjoy the experiences that Athens offers in a sustainable way, which matches the everyday life of the city. Among other things, he urges visitors to book their tickets for the Acropolis online, to visit Anafiotika while living with the residents, to explore the biodiversity of the National Garden, to experience the magic of the summer cinema and to explore the city while always wearing sunscreen.
The aim of the new campaign is to enhance the overall experience of the city’s visitors but also to contribute to the better management of the increased tourist flows during the summer.
“Let’s Athens Together” is a holistic campaign that is displayed with messages at 100 bus stops and 29 advertising towers on the streets of Athens, with videos in central stations and in metro cars, on tram tracks, as well as from all digital channels by This is Athens.
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