Three new measures against accuracycome into effect, after the signing of new ministerial decisions by the Minister of Development Kostas Skrekas, according to which supermarkets are invited to participate in the “Permanent Price Reduction” initiative with special tags on the shelves and present price lists for 50 essential items, as well as fruit and vegetables

In particular, the Minister of Development proceeded to sign three Ministerial Decisions:

1. “Permanent Price Reduction” initiative with special marking

Businesses that produce or wholesale consumer products that will participate in the “Permanent Price Reduction” initiative should send the written commitment to the Ministry of Development by November 30, 2023. The shelf price on 9/19/23 will be taken as the reference price to calculate the reduction.
It is stipulated that supermarkets should place on the shelf with reduced price products a special sign with specific markings and specifications, as described in the new Ministerial Decision.
The Interagency Market Control Unit (D.I.M.E.A.) is the competent agency for imposing sanctions, in the event that a company falsely declares that it has proceeded with a price reduction.

See how the special marking will be in supermarkets

2. Obligation for supermarkets to notify the Ministry of Development of price increases in products necessary for decent living or products in high demand

The Ministerial Decision defines the categories of products for which price increases are to be announced by supermarkets whose total annual turnover exceeds 90,000,000 euros and describes the process of sending them to the Ministry of Development.

Notices of any price increase in products necessary for a decent living or products in high demand will be sent to the Ministry of Development every Tuesday, by 15:00.
In the event that the debtor conceals, falsifies or does not provide the information, a fine of 50,000 euros is imposed by the Interagency Market Control Unit (D.I.M.E.A.).

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3. Obligation to announce retail sales prices of fruit and vegetable products

The Ministerial Decision defines the categories of fruit and vegetable products for which the announcement of retail sales prices to the Ministry of Development is foreseen
The announcements of the indicative retail sales prices of fruit and vegetable products will be sent every Tuesday, at 09:00 through the digital platform e-katanalotis.gr.
The Ministry of Development can announce the range of prices prevailing in stores either through the digital platform e-katanalotis, or on the website of the General Secretariat of Commerce.

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The Minister of Development, Kostas Skrekas, said: “The Government is promoting three new measures in the fight against punctuality. From the end of October, consumers will be able to find on supermarket shelves the special markings on products that suppliers have reduced their price by at least 5% and for at least 6 months, supporting the consumer public in this difficult time. At the same time, consistent with our commitment to due diligence at all stages of the supply chain, we gather regular updates from supermarkets on potential price hikes on key consumer products. We are raising a wall of protection against the wave of precision that is hitting society, taking pioneering measures that no other country in Europe has taken. We support and will continue to support the Greek family, and especially the most vulnerable, in every possible way.”