The biggest market in the world is France, which consumes 49 million bottles per year!
We live in strange times, in the midst of natural disasters and wars, and the champagne – they say – is once again ready to… run out. We’re opening more bottles than ever before. Demand is high and money flows more abundantly than even French sparkling wine itself. For the third year in a row, the grand old champagne producers are peddling the idea of scarcity. Their best customers, anxious and hungry, are hoarding, speculating and driving up prices.
The largest market in the world is France, which consumes 49 million bottles annually, according to an article in “El Pais”. It is followed by the United Kingdom with 30 million, the United States with 17, Germany with 15, Belgium and Japan with 9. “In the last two years, Spain went from 3 million bottles consumed annually to 4.5 million.says Rafael Sandoval, sommelier at Madrid’s Coque restaurant.
Instead, the supply has remained more or less the same: 300 registered champagne producers and 15,000 family vineyards. Sandoval knows the market well. In his opinion, the recent talk of shortages is “a sales strategy”.
During the pandemic, the CIVC (Champagne Interprofessional Wine Commission) tried to prevent a hypothetical market collapse and cut production by 20%. But as we live in strange times, consumption has taken off. Between 2020 and 2021, sales increased by 64%! In 2022, records were broken both in global consumption with 326 million bottles – 82 million more than in 2020 – and in sales, which reached 6 billion euros. While consumers went crazy for…bubbles, nature intervened with a 2021 full of adverse weather conditions and a consequent meager harvest. So here we are at the end of 2023 with “lame stock” and champagne having become a global object of desire.
The term champagne is the registered designation of origin for sparkling wine produced in the Champagne region of France. Its roots go back to the 17th century and its father is considered to be the Benedictine monk Dom Pierre Pérignon (1639-1715), responsible for the cellar of the Abbey of Otvilliers, where at that time the most famous wines of the country were produced.
Source: Skai
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