Jeep announced this Thursday (10) a vacancy for CFO (chief freedom officer, or in Portuguese chief of liberty) as part of an action to publicize the 2022 line. Despite the pompous name, the job is actually to be the brand’s influencer for a year, travel around Brazil, post on the networks and receive R$ 150 thousand in the period.
“Have you ever thought about traveling around Brazil aboard the new Jeep️ Renegade, living new adventures and still with all that paid for?”, says the ad. Applications can be made through the 99jobs website, with which the company has partnered for the selection process, until February 25th. To participate, you must be over 18 years of age and have a valid driver’s license. The company doesn’t necessarily look for someone famous.
Among the requirements for the vacancy, the “ambassador of freedom” must know how to take photos, film, edit and create content for social networks. The movement aims, explains the brand, to generate collaborative content and inspire others with values such as adventure, freedom, authenticity and passion.
According to the company, the selection process will be 100% online and will have some steps: registration, video-meeting and online dynamics followed by a chat with the board.
“As an ‘Ambassador of Jeep adventures in Brazil’, the CFO will show the best experiences linked to the Jeep universe for a year on the brand’s social networks”, explains the company. “He will travel through territories such as nature, adventure, art, music and technology with the new Jeep Renegade as an ally.”
“For the first time, a person will be sponsored to be free. While many people dream of quitting work to be able to travel and live new experiences, the CFO Jeep will be selected precisely to live freedom to the fullest”, says Frederico Battaglia, communication director and marketing of Stellantis for South America, a group of which Jeep and Fiat are part.
“It will be a personalization of the Jeep spirit. In other words, it will embrace the four values of the brand, producing inspiring content”, says the executive.
