The campaigns of the Hellenic Tourism Organization for the years 2022-2023 swept the Ermis Awards, winning a total of six awards, including two gold, three silver and one bronze.

The awards were held as part of the Ermis Awards event, which is organized every year by the Association of Advertising & Communication Companies of Greece and is considered the most important institution for highlighting creativity in the field of communication in Greece.

The two films of the central campaign of the Hellenic Tourism Organization for the promotion of Greece abroad, “Greece. A life-changing experience” and “OTTO, Greece. You will want to stay forever”, were created for EOT by Ogilvy and Foss Productions and won three awards.

Another three awards were received by the Organization’s co-advertising campaign with Aegean Airlines “Explore your Happy Place”.

In detail, the awards received by EOT are as follows:

The film “Greece. A Life Changing Experience” received the gold award in the “Commercial Film Production” category and the bronze award in the “Commercial Film” category.

The movie “OTTO, Greece. You will want to stay forever” received the silver award in the “Commercial Films” category

The EOT co-advertising film with Aegean Airlines, “Explore your Happy Place”, received a gold award in the “Direct Marketing” category and two silver awards in the “Promo & Activation” and “Brand Experience” categories.

The EOT campaigns for the years 2022 and 2023 were warmly embraced by the general public, eliciting laudatory comments at home and abroad.

The movie “OTTO, Greece. You will want to stay forever” is about a narrative campaign, which presents the story of a German, who came to Greece for vacation, was enchanted by the country and its people and stayed here forever.

In the movie “Greece. A life-changing experience”, the protagonist finds the meaning of life in Greece and enjoys an experience that changes your life.

EOT Secretary General Dimitris Fragakis said: “We are very proud of our new awards which add to our award last year for Greekend, our City Break campaign. At EOT we believe in creativity and the need to promote Greek tourism in an attractive way that truly touches the public, beyond the usual approaches. Congratulations and thanks to Ogilvy and Foss Productions for embracing our vision and communication goals and delivering campaigns that made a splash in overseas markets.”