The distinguished Social Media expert, Alex Khan was last week in Athens for an exciting talk on the application of Artificial Intelligence in Marketing. The speech was organized by BCA College and the Sherpa Society, an organization specializing in the training of Marketing professionals, in front of a captive audience of students, teaching staff and executives of the Greek market.

A. Khan took the audience through the Marketing landscape as it is being shaped by the rapid spread of Artificial Intelligence and presented methods and tools that Marketing executives can use to improve their work and achieve the desired results, saving valuable time.

The popular German marketer shares the Google CEO’s view that Artificial Intelligence will bring changes to our lives as big as the spread of electricity and fire, so people must be willing and ready familiarize themselves with new applications and understand the value of Artificial Intelligence.

As he stated after his speech, “Many things will be transformed: transportation will change, health care will become more personalized, the workforce will be affected, as will many of our daily activities. Artificial Intelligence will be present and will support many areas of our lives in the future, but at the same time we will have to take into account the challenges it will bring on a moral and political level. Overall, we would say that there will be many positive elements, but also impacts that we will have to manage.”

Accordingly, Kyros Daskalakis, Director of Marketing at BCA College, said: “We are pleased and honored to have with us today Alex Khan, a great speaker on Marketing and Social Media and to also launch our collaboration with the Sherpa Society , where such events will be repeated many times during the year. BCA College always makes sure to have excellent speakers and, along with quality education, to give everything possible to the children so that they come out fully qualified in the labor market.”

Finally, Paris Koronaios, Co-Founder of the Sherpa Society, added: “Today is a special day for the Sherpa Society, as we officially launch our partnership with BCA College with this presentation by Alex Khan, one of our expert trainers in our international network”.