Fischer, the beloved Pilsener beer, presents the brand’s first Greek ambassador, the talented actor Antinoos Albanis, in its new TV campaign entitled “Taste the Experience”, directed by the award-winning Vassilis Kekatos.

For the first time, Fischer speaks … Greek, and invites us to look for opportunities to enjoy life, with our own personal perspective.
The basic inspiration for the new campaign is the simple and everyday moments, which with small touches and the personal aesthetics and vision of everyone, can be transformed into special experiences. On the small screen, the protagonist Antinos Albanis tells how, with a Fischer, every seemingly simple occasion becomes delightful. Like a simple evening with friends, which develops into a party, an evening on the roof as in a summer cinema or even when someone takes on the role of… amateur chef, creating a special experience for his company.

“For me enjoying life is a choice. It is with great pleasure that I begin a journey full of experiences with Fischer, starting with the new campaign but also actions centered on the cinema that I love so much”, states Antinoos Albanis. Vassilis Kekatos underlines: “This is a TV movie that combines Fischer’s unique aesthetic and intelligent character, with the approachable personality of Antinous. It is a special collaboration, which created an aesthetically perfect result, thanks to the excellent team.” The film was created and edited by Soho Square Athens, and produced by Foss Productions.

Spyros Koustas, Penelope Zaoudi, Vassilis Kekatos, Antinoos Albanis, Andriani Alexopoulou, Thanasis Spyridonis

The new TV campaign was presented on an atmospheric evening at the Cine Paris summer cinema under the stars.

Watch Fischer’s new TV campaign “Taste the experience” here and discover the unique experiences that Fischer offers at Fischer Presents!

Taste the Experience
#TasteTheExperience #FischerBeer

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