The growing awareness of citizens about the climate crisis and sustainability was highlighted by the results of a new nationwide survey by the Hellenic Society for the Protection of Nature (EEPPF) in collaboration with METRON ANALYSIS.

The survey was conducted from September 13 to 26, 2024 and was based on a representative sample of 1,000 people, aged 17 to 70, from all over Greece. Participants were asked to answer questions about their environmental perceptions, accommodation selection criteria and their willingness (or not) to support sustainable tourism practices.

The results showed that Greeks consider the climate crisis (17%), the destruction of the natural environment (14%) and extreme weather events (15%) as the most important global problems.

This sensitivity is stronger in women and younger people.

However, when citizens focus on national issues that concern them, the financial pressure prevails, with the accuracy (56%) remains the main concern, especially for young people, while the trio of environmental problems recedes significantly in the ranking.

Yes, but during the holidays

As for the issues sustainability in tourismdespite awareness of the environment, the factors that determine the choice of accommodation seem to be prioritized by economic factor and the amenities offered by the accommodation.

Price is the most important criterion for 84% of respondents, followed by cleanliness (44%) and reviews on travel platforms (37%).

Environmental sensitivity is ranked as the least important criterion choice, as only 6% mention it as a determining factor. These findings reflect the economic difficulties faced by many citizens, which greatly influence their tourism choices and limit the importance they place on sustainability, especially among younger ages and lower income strata.

The survey also highlighted the importance of specific eco-certifications in tourism, such as the Blue Flag and the Green Key.

Overall, 52% of respondents consider existence important ecological certifications when choosing accommodationwhile 38% say they are willing to spend more money on accommodations with such certifications.

This willingness is particularly high among 17-24 year olds, who show a strong willingness to support environmental sustainability through the choice of certified accommodations.

Notably, around 32% of those who have rented accommodation in the last 3 years are willing to pay up to 10% more for an eco-labelled accommodation, reflecting a growing willingness to support sustainable options.

Despite the low percentage of accommodation selection based on environmental criteria, most survey participants said they implement sustainable practices during their vacationsmainly women.

93% say they save energy by turning off electrical appliances when not in use, while 92% recycle where possible. In addition, 83% reuse personal hygiene items such as towels, 61% prefer reusable water containers over plastic bottles, and 57% choose local and organic products. Those who are strongly concerned about climate change are more likely to implement such practices, which suggests a conscious, individual way of participating in reducing the environmental burden.

This year’s survey also highlighted the different sources of information preferred by citizens for sustainable practices. The internet is the main source of information for 88% of respondents, with the younger age groups mainly using social media and travel platforms. This highlights the importance of digital channels in informing and promoting environmental awareness.

Overall, the survey by METRON ANALYSIS and EEPP highlighted the dual attitude of the Greeks, as well. although economic criteria influence their choices, they show an increased awareness of the environment and sustainable practices. The recognition of eco-labels, the demand for more information and the willingness of young people to support accommodation with environmental certification indicate the prospects for the development of a more environmentally responsible tourism culture in Greece.