The European Commission fined Pierre Cardin and its largest licensee, Ahlers, a total of €5.7 million. euros for violating EU antitrust rules by restricting cross-border sales of Pierre Cardin brand clothing, as well as sales of those products to specific customers.

The Commission’s investigation found that, between 2008 and 2021, Pierre Cardin and Ahlers entered into anti-competitive agreements and engaged in concerted practices to protect Ahlers from competition in the countries of the European Economic Area where Pierre Cardin had granted it license, in breach of Article 101 of the Treaty on the Functioning of the European Union (TFEU) and Article 53 of the Agreement on EEA.

Ms. Margrethe Vesteyer, Executive Vice-President responsible for Competition Policy, said: “Today we fined Pierre Cardin and licensee Ahlers for restricting cross-border trade in clothing in breach of competition rules. This behavior has illegally broken up our single market. It didn’t allow consumers to search for better prices by shopping where they wanted and limited their choices.

Katerina Plati