The launch of the Attica Region’s communication campaign on recycling was marked by a video uploaded a few days ago, Nikos Chardalias on social media with a humorous dialogue of the Regional Governor with his wife.

“We really wanted to address those people we think they haven’t lost the recycling train – and these are the younger generations of people. It is our children, ”the regional governor tells RES-EIA, referring to the video, which according to the Region, has made more than 1.34 million views on all social media accounts of the Regional Governor, while the second within a few hours of the 400,000.

Aim of the campaign, entitled ‘Learn to do it right»Implemented by the Attica Region along with the” Hercules “group, is, it is reported, to raise awareness of citizens on a new recycling culture and to educate them properly to recycle their waste with the right processes – all this, through the” smart ” Everyone’s everyday life. “It’s been many years and while a lot of money has been invested in the recycling part, the percentages of the recycling people are declining. And that has to ponder us“The Regional Governor in RES – EIA points out, noting that only through a viral campaign can such a goal be achieved.

Referring to some negative comments made for the first video, Mr. Chardalias states: “It makes no sense to judge anything before we understand it in his event. We wanted something that was not fragmented, something that would not be just another campaign, which would leave a small footprint. Personally, I do not care to crush my public image, as long as the right message is passed for the common good. ” And he adds: “Obviously there are boundaries imposed by morality, decency. But let’s not confuse determination and seriousness with gallopic seriousness, a characteristic that, unfortunately, governs many people in politics. If you ask me, I want to be judged by the result. “

“In the right direction the new legislative framework”

Nikos Chardalias, from his first term as Mayor of Byron two decades ago, had implemented an innovative recycling system with a waste sorting at the source, while implementing communication campaigns to activate the citizens. “A few days ago the new legislative framework has passed, which we consider to be in the right direction, which unifies the recycling models. It is a good opportunity to head the government in this effort by the state, ”he says.

The new campaign focuses on two main pillars, informing the general population and training it on good recycling practices. In this context, an innovative application has been created in collaboration with the NTUA using extensive reality (XR), through which the user has access to visualized information on correct recycling methods, which is guided by a digital assistant. “What you see will culminate in, there will be subsequent phases with actions for student communities, and we will talk to the municipalities. It’s something we are starting now with a horizon of at least four years, ”says Nikos Chardalias.