Next Monday, July 14, starts a long time tactics discountwhich will run until Saturday, August 30, with proposed shop operations on Sunday, July 20th and is suitable for “smart markets” for consumers. The commercial world expects an increased purchasing traffic that will lead the overall turnover of the third quarter, without the branches of vehicles, food and fuel, move upward, surpassing the 7 billion -euro reference bar last year.

As the President of the Piraeus Chamber of Commerce and Industry notes in his statements to RES-EIA, Piraeus Chamber of Commerce and Industry, Vassilis KorkidisCommerce is optimistic in increased purchasing traffic, especially at a time when tourist flows are increasing, avoiding inflation and avoiding the “summer inflationary bourgeois” due to increased demand.

He notes, however, that, this year, the “omen” are not particularly good in terms of Eurostat data showing the annual inflation of 2025 in our country to 3.6% in June, from 3.3% in May and from 2.5% in the same period last year. In addition, according to ELSTAT data, inflationary pressures in Greece have been shown since May, when the ICC recorded an annual increase of 2.5% and even with clothing-footing prices were “responsible” by 6.6%, services with 6.8%, followed by 6% housing, 2.8% and 2.8%.

The President estimates that the uncertain and volatile conditions will affect the divergence of inflation in our country and in the third quarter of the year, which is why, and as he points out, another goal of this year’s summer discounts is to be able to function as a “antidote” and “antidote”.

The period of summer discounts, Mr Korkidis notes, despite any financial difficulties for 6 out of 10 households, according to surveys, is a first -class opportunity not only a retention, but also a reduction in family budget on an annual and monthly basis and the retail trade for once again. We also hope this year that discount prices approach and attract consumers to operate in combination, in favor of income and turnover. A pious craving for retail this summer is the overall turnover of the third quarter, without the branches of vehicles, food and fuel, to move upward, surpassing the 7 billion -euro reference bar last year.

Offers

Regarding the bids, Mr. Korkidis emphasizes that the “re -heating” of purchasing interest with the period of summer discount bids is a strategic choice of businesses aimed at attracting consumers. The prior to regular discounts bids can be at risk of “premature fatigue” to the buying public, but at the same time it gives the option to find earlier what is looking for more prices.

It also enables households for purchasing products that have been called “essential”, at a time when they have to meet increased liabilities. It is certain, therefore, that the appearance of privileged prices on selected and branded items acts as a magnet for the purchasing public who is used to recording the bids and comparing them with the prices offered below during the summer discounts. This is necessary for retail traders to be very careful at the prices that will change with the commencement of official discounts and to observe the law of bids and discounts literally, safeguarding the dividing line. Consumers should be avoided that consumers will consider that bids are already discounts as bids are a forerunner of discounts, but also an opportunity for early shopping for those who go on holiday before the start of the discount period on July 14th.

In conclusion, Mr. Korkidis concludes: “The commercial world maintains its optimism and lays its hopes of greater turnover than last year in increased tourist flows during the summer discounts, where foreign visitors will also enter the sum of turnover with imported consumption. Attractive prices in selected and branded items usually act as a magnet for the purchasing public, which however compares the discount prices offered to e-shops. It is desirable to discounts to reduce the inflationary summer bourgeoisie, improve the financial climate of the third quarter of the year and enhance consumer confidence in the market. I wish our customers would use discounts and traders to increase sales. “

For his part, the Vice President of the Athens Chamber of Commerce and Vice President of the Athens Chamber of Commerce, Nikos KoyoumtsisSpeaking to reporters, in terms of discounts, he recommended consumers attention to online markets, but also market research with the aim of better quality-price, as well as avoiding fictitious discounts.

Asked about the mandatory price records, Mr. Koyoumtsis stressed that the labels are absolutely necessary for the market transparency. He added that entrepreneurs must comply with legislation, while the competent authorities must carry out checks and impose fines where necessary. This, he said, protects both consumers and consistent professionals from unfair competition.