By Marina Charalambous
From a lighter to Paxos… protagonist in international jewelry campaign! Mr. Costas Vlachopoulos, an emblematic form of the island, who has been around for years with his boat, went viral without even seeking it.
His authenticity, his traditional island presence and his disarming smile caught the eye of two young women from Canada, creators of the brand jewelry Steff Eleoff.
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Their meeting almost cinematic: “I was sitting on a bench at the port there and two girls approached me … I was told how they would love to go with Canada to make a campaign for their jewelry. I told them how I can’t travel and they asked me if I wanted to wear their jewelry and take some photos » narrates exclusively to skai.grrevealing how from a random moment found to be found to poses wearing impressive jewelry.
This is how Mr. Costas became the central person in the brand campaign.
As he says with humor, “We met with meanings, neither I spoke their language, nor those of mine, but we did it!”
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“They often photograph me here on the island, I am, you see, an authentic islander”Mr. Costas reveals with a smile at skai.gr. “I can pose for 10-15 photos a day with tourists.” Mr. Costas speaks with love for his place, his beloved Paxos, who, as he says, always carries in his heart.
Source: Skai
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