A targeted strategic cooperation program with Travelzoo UK, one of the most important tourism platforms internationally, is implemented by the UK & Ireland EOT Service, with the aim of promoting Greece in the British market as a modern, sustainable and authentic destination of high value.

According to a relevant announcement, the central pillar of the collaboration is the action “Greece Showcase”, a premium digital campaign of inspirational content developed by Travelzoo for the months of September-November 2025 and aims to further strengthen the position of Greece in the minds of British travelers, presenting in a modern, digital way the diversity, authenticity and sustainability of its tourism product.

Already, for the period 2024-2025, our country is among the top three destinations for Travelzoo members, which confirms its dynamics in the British market.

The campaign includes a special website (landing page) on the Travelzoo platform with thematic content exclusively for Greece, rich in photos, videos, and narratives (https://www.travelzoo.com/uk/custom/discover-greece/), as well as promotion from social media and direct email, with a total reach estimated at 7.2 million impressions. At the same time, the campaign focuses on thematic axes such as culture, gastronomy, nature, well-being and authentic experiences, offering an interface with travel service providers and the possibility of strengthening tourist demand off-peak (shoulder season) and direct booking (last minute).

At the same time, EOT participated on October 12, 2025 in the special event “Mamma Mia! The Party’, held at London’s O2 venue for 500 selected Travelzoo subscribers. This participation was used as an opportunity to emotionally connect the British public with Greece, through a theatrical and culinary concept inspired by the Greek island landscape, while it was accompanied by digital communication before and after the event, supporting the promotion of holiday offers for Greece and the interactivity with the members of the platform.

With 4.5 million members in the UK and 30 million worldwide, Travelzoo offers them curated travel deals, package holidays and leisure experiences at great prices. At the same time, it has a high level of expertise in creating inspiring and targeted content, while working with more than 350 destination promotion organizations around the world.