Reportage: Stelios Kandias
His collaboration Ministry of Tourism with the American giant of new technology Google for the development of sustainable tourism in Greece announced the Minister of Tourism, Vassilis Kikilias and Google EMEA President Matt Britten at 7th Delphi Economic Forum.
As the Minister of Tourism pointed out, this is financial and educational programs. The goal, the minister said, is to extend it tourist season all year round, but not just more tourists, quality tourism which will bring foreign exchange. All the necessary tools in the tourism sector will be provided for this purpose, assured Mr. Kikilias. From this year and the following years we invest in sustainable tourism models with low emissions.
“We have specific tools with leading companies that trust Hellas and invest in Greece ‘, pointed out the Minister of Tourism. Google and Visa give us quantitative and qualitative data that we evaluate and adjust our policies explained. “We use search engines through EOT, we can use modern tools”
“I will block what is and is not”
I will block what exists and does not exist, those companies that do not respect the environment will find me in front of them. We will set rules per region for what is allowed and what is not, we will train the staff, the beauty we live in must be bequeathed to our children, the minister added.
Asked about the war in Ukrainethe Minister of Tourism estimated that it will not significantly affect the domestic tourism market as in recent years the course of tourist flows from Russia and Ukraine has been declining, but wished the war to end quickly.
The importance of the search engine in the tourism product
For his part, Mr. Britten stressed that the pandemic has taught us that governments, communities and businesses can and must work together effectively. 30% of tourists interested in sustainable tourism noticed. Our goal is to make the hotels more sustainable and to advertise it, he told us.
In 2015 we started a digital skills training program while we are in Greece since 2008, he reminded.
As the CEO of Google pointed out, the research we did with the Hellenic Hotel Chamber shows that with Google analytics you can be a sustainable environmentally friendly company, but also make it known to the world. You can choose the cheapest flight, but through Google you can also choose the most environmentally friendly flight with lower emissions.
“Tourism is a very virtual product, you look for online videos, 3D museum photos, understanding what tourists want, you can give it to them,” Mr Britten explained.
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