Discover 5 stores that are fantastic chocolate factories in SP

There’s no way around it — April is the month of chocolate. In bars, eggs, chocolates or other desserts, the item is the favorite request of many people at Easter time. Some addresses in São Paulo are the perfect destinations for chocoholics and make people feel inside “The Fantastic Factory of Chocolates”.

In real life, stores dedicated to chocolates don’t have the singing of the Oompa Loompas or navigable rivers of the ingredient, but there are those that bet on creating special spaces – after all, “experience” is the watchword of the contemporary world.

This is the case of the new Pikurrucha’s store, opened at the end of March in Perdizes, in the west side of São Paulo. Since 2013, the bakery specializing in brigadiers has occupied a small house in the same neighborhood, with pink walls, flowers and stuffed animals. The combination of the decor designed for social networks with a menu with high doses of glucose turned the house into a phenomenon – currently, there are more than 330,000 followers on Instagram and three brand units.

With 900 square meters, the new space is even more pink, cute and full of nooks to take pictures while eating a sweetie – among the novelties, there is a carousel crowned with a teddy bear. “It’s the Disneyland of sweets”, jokes the owner Ana Silva, who relied on brands like Nestlé to create the address.

Pikurrucha’s is not the only amusement park for chocoholics in São Paulo. At Kitkat Chocolatory, customers can play virtual reality or arcade-style games before choosing from the 50 flavors available at the brand’s store at MorumbiShopping. At Fábrica de Dengo, in Pinheiros, it is possible to learn about the chocolate manufacturing process and assemble personalized bars. There are also options for Cacau Show and Mica.

Next, discover five fantastic chocolate shops in the capital.

Cocoa Show Mega Store

The popular brand has a few concept stores, which follow a cafeteria service model and serve special desserts and snacks – in addition, of course, to the brand’s chocolate lines. Among them, the highlight is Itapevi, in Greater São Paulo, with attractions such as a carousel, as well as allowing visitors to follow the production of bars. In the capital, the so-called Mega Stores are in malls such as Bourbon, on the west side, and Anália Franco, on the east side.
str. Former of Itu, 140, Estancia São Francisco, Itapevi (SP), and other addresses, Instagram @megacacaushow

Chocolate Kitkat

After opening the first store dedicated to the brand in Latin America, at MorumbiShopping, in the south zone, the chocolate brand gained nine more spaces in the capital. In the main, for R$ 7.90 it is possible to create personalized chocolate bars – and even stamp your face on them for another R$ 14.90. In addition, there are virtual reality or arcade-style games and Instagrammable spaces for taking pictures. And of course: you can also eat a little chocolate. There are more than 50 flavors of Kitkat, with individual options such as guava and cotton candy, from R$ 2.90 a unit, and themed boxes.
MorumbiShopping – Av. Roque Petroni Jr., 1089, south region, kitkatchocolatory.com.br

Dengo Factory

Opened at the end of 2019 in Pinheiros, the space has 1,500 m² divided into four floors. The tour includes a station where the customer can create their own bars, customizing from the ingredients to the packaging – with 80 g, they cost R$36. For those who want something simpler, the truffles start at R$3.90. In addition, the place has a cafeteria, ice cream shop, restaurant, bar and accessories store. The children’s program for Easter includes a tour to introduce cocoa and the stages of chocolate manufacturing, tasting and a game in which the little ones will be able to paint bars with natural pigments.
Av. Brigadeiro Faria Lima, 196, Pinheiros, west region, Instagram @fabricadedengo. Easter schedule: Sat. (15) and Sun. (16), 11 am and 3 pm; tickets for R$ 120 by WhatsApp (11) 91018-9842

Mica

The brand started selling its colorful and delicate chocolates online, produced in a small studio in Vila Madalena, until moving to a larger space in Pinheiros, a year ago. The environment has a somewhat futuristic atmosphere, with holographic walls, from where it is possible to follow the production of the brand’s chocolates, in addition to offering hot and cold drinks. The bonbons have flavors such as olive oil, pistachio, caramel and fleur de sel and start at R$6 a unit.
R. Artur de Azevedo, 1199, Pinheiros, west region, Instagram @mica_crafted_chocolates, micachocolates.com.br

Pikurucha’s

Opened in 2013 in a small house in Perdizes, the bakery specializing in brigadiers became a phenomenon on social media and gained two more units, in Tatuapé and in the Golden Square ABC mall. At the end of March, the headquarters was closed and the store moved to a larger house, with 900 m² of pink walls decorated with flowers and teddy bears. The new location includes attractions such as a carousel and a pet area. The menu highlights sweets such as brigadeiros, varieties of Italian straw and cakes with prices starting at R$4.90.
R. Diana, 695, Partridges, West Region, Instagram @pikuruchas