Electricity: 6 out of 10 have reduced consumption – IELKA survey

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Eight out of ten consumers they chase offers and discounts, according research of IELKA (Consumer Research Research Institute of Consumer Goods) in sample of 1,000 consumers held the week 5-10 April 2022.

Specifically, percentage 79% of the public dindicates that it is chasing more offers and discounts. After all, the average savings of consumers from offers and discounts in the supermarket, consistently exceeds 13%.

At the same time, 74% say they choose cheaper or cheaper product options, This is evidenced by the increase in sales of private label products in the first quarter of 2022, which is approaching 10%. 61% state that has reduced overall markets in food items and grocery items.

The behavior in relation to savings in electricity consumption.

Specifically the 60% of the public state that they have recently reduced their electricity consumption. This is, after all, the most appreciated expense in recent times.

Apart from basic goods, the tendency to save money is more pronounced in the secondary markets of consumers, such as the markets for personal care, for home improvement items or for the purchase of fixed assets. Specifically, 75% state that they have postponed purchases for personal items, clothes or household items. This is a trend that coincides with a time when the market was expecting more traffic due to the discount period. 41% avoid shopping in order to have money in case of emergency. This trend, which was recorded during the period of the pandemic crisis, is still recorded today, much more intensely.

It is noted that, according to the IELKA survey, only 16% of the public has saved money in the last year.

There is a strong turn of the buying public in saving money. Specifically, overall in the last year from July onwards, monetary expenditure is the main criterion, but especially in the last measurement of April 2022 the intensity is impressive. Whereas in previous years the percentage of the buying public that bought money as a basic criterion was around 30% and at the same levels as the quality criteria, today this percentage is close to 60%.

Given that the crisis due to the war in Ukraine and the disruption in international prices and the international food supply chain do not seem to escalate in the near future, according to IELKA, the records of this research show that the Greek consumer public is worried about both the present, but also for the future, something that now affects his consumer habits. However, there is no public concern about shortages in some products. Specifically, only 13% state that they do not trust supermarkets to ensure that there are no shortages on store shelves, with the vast majority (87%) not expressing such concern. This is a result of both the current image of the stores which show no shortages, but also the experience from the crisis of the 2020 pandemic, when again there were no shortages on the shelves of the stores.

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