“We are optimistic that in 2022 tourism will play a leading role”, stressed the Minister of Tourism Vassilis Kikilias in an interview with the newspaper “Paraskinio”, underlining the following: and tour operators. Indicatively, I mention that in October 2021 we had 30% more bookings for the summer of 2022 than we had in October 2018 for the summer of 2019, before Covid. We focus on strengthening the traditional markets, which have responded to the message of health safety that Greece has sent in the last two years. We work hard, having as our compass that tourism development is a national affair. The Greek economy and the Greek society need it, as it leads to the prosperity of the average Greek family “.
Regarding the goals and strategy of the ministry for 2022, Mr. Kikilias stressed that the strategic goal is to attract higher quality tourists. “The quality goal to which we place more emphasis is reflected in the per capita expenditure of the visitors, rather than in their number. The efforts we make to extend the tourist season we hope to contribute to the increase of both revenue and the number of visitors, distributed more widely in the regions of the country and the seasons. We are turning to a more sustainable tourism model, which takes into account a number of factors related to environmental protection, the promotion of authenticity, the connection with the primary sector, the enhancement of the visitor experience “, said Mr. Kikilias .
In his intervention, Mr. Kikilias also referred to the bet on sustainable tourism, saying that actions have already started from the small islands, Halki and Astypalea, gradually moving to emblematic destinations, such as Rhodes. On Wednesday, the agreement with the TUI group for the establishment of the Co-Lab of the group in Rhodes, the first cooperation laboratory for the beneficial green and digital transformation of the entire chain of services related to tourism, was announced, announced, in the presence of the Prime Minister. The actions of RRF provide 320,000,000 euros, which will be our big vehicle in this new tourist model.
Finally, when asked if we are on a path of de-escalation of measures, Mr. Kikilias said that “every day is a difficult day for our health professionals, who have been fighting for two years for a huge battle for the protection of Public Health. If you expect to hear from me if it will be in a week or a month, I will not. I have never done it during my tenure at the Ministry of Health for the last two years. By listening to the experts, who have the responsibility and give the right scientific guidance to society, we are getting closer and closer to the end of this enormous adventure. “Regardless of whether we are heading to the end of the pandemic, it is important that we respectfully observe the hygiene and protection measures and make use of the gift of Science, which is the vaccine”, he added.
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