Smartphone sales increased by 2.6% worldwide in the third quarter of this year, powered by strong consumer demand for premium devices and devices with artificial intelligence, according to preliminary data from International Data Corporation (IDC) on Monday.

Demand for smartphones has remained durable despite economic uncertainty and invoices, reinforced by premium features, favorable pricing models and promotional exchange agreements that make the “obvious” upgrade decision for most customers.

“The smartphone industry continues its upward trend, recording steady growth – a remarkable achievement given the persistent economic uncertainty and the hectic dynamics of invoices,” said the Nabila popalSenior Research Director for Devices Worldwide Client Devices of IDC.

“The demand for Apple’s new iPhone 17 series was strong, with pre -orders surpassing those of the previous generation. At the same time, Samsung’s Galaxy Z Fold 7 and Galaxy Z Flip 7 have surpassed all the previous models, creating a new momentum for the foldable devices. “said the Francisco JeronimoVice President, Client Devices, IDC.

Third quarter missions rose to 322.7 million units, with Apple recording the best results he has ever recorded in a three -month period that ended in September and Samsung noting the strongest recorded September growth, according to IDC.

Samsung maintained its top position with 61.4 million quarter sales, while Apple increased almost 3% in sales with 58.6 million.

IDC has said it has positive prospects for the rest of 2025, predicting strong sales at the end of the year, backed by aggressive promotions, expanding the potential of artificial intelligence and constant innovation in the devices.