A Memorandum of Understanding for the Establishment and Operation of Destination Management and Promotion Organization (DMMO) was signed by Tourism Minister Olga Kefalogiannis and the Peloponnese Regional Governor, Dimitris Poor.

According to a statement, as part of the signing of the Memorandum, the multiple benefits of the operation of DMMOS organizations in the national tourism strategy were presented. The planning of the institution in the Peloponnese was also discussed, focusing on the needs of the area and the prospects of cooperation for the implementation of the organization.

The Minister of Tourism, during its placement, emphasized the importance of DMMOS to enhance the competitiveness and the sustainable development of Greek destinations. “The establishment and operation of a destination management and promotion organization aims to improve the quality of services provided, more effectively promote destinations and highlight new travel experiences,” he said.

He also pointed out that the creation of DMMOS is a pillar of national tourism policy, offering a modern and flexible model of tourism governance, based on the cooperation of all stakeholders. “This model of cooperation is a foundation for the upgrading of the tourism product and the extension of the tourist season throughout Greece. We are committed to achieving our goal, upgrading the tourism product, extending the tourist season with simultaneous diffusion in all regions of the country, as well as creating experiences with high added value. “

The Ministry is implementing the task of setting up and operating the DMMOS funded by the Recovery and Resilience Fund, providing support to local organizations through studies and technical assistance in their first steps of operation.

The Peloponnese Regional Governor, Dimitris Poor, emphasized that the recommendation of the DMMO “Visit Peloponnese” will ensure stability and continuity in the implementation of the tourist policies in the area. He pointed out that the creation of the Organization would enhance partnerships between local and national bodies, promote participation and contribute to the sustainable development of tourism in the Peloponnese.

Visit Peloponnese will contribute:

-In the effective management of the destination, through the coordination of all tourism and local government bodies.

-In the development and promotion of new tourism products and experiences.

Improving the international image and identity of the Peloponnese tourist brand.

-In the infrastructure and services of the tourism sector.

-In the implementation of targeted marketing actions and participation in international exhibitions.

-In support of partnerships with private sector agencies and tourist agents.

-In the collection and analysis of data for tourist flows and needs of visitors.

Following the signing of the Memorandum, a meeting was held with the participation of the Minister, the Regional Governor and representatives of the local bodies, where the subsequent plans for the implementation of the DMMO and the enhancement of cooperation between the public and private sectors were discussed for the tourist upgrading of the Peloponnese.