Opinion – In the Race: Registration for street races should be more expensive in 2023, says survey

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It’s not enough to have strong legs and lungs of steel. If you want to do well on the country’s streets and trails, the runner will need to have deeper pockets in 2023. According to a survey carried out by TicketSports, the biggest box office of sporting events in Brazil, about half of the organizers intend to readjust the prices of registrations next year. .

The explanation lies in the high costs. Virtually all companies that participated in the survey say that it has become more expensive to organize races this year. In addition to payroll and other administrative expenses, the sector observed a general increase in prices charged by suppliers for holding events.

If expenses grew, incomes dwindled. In 2022, there was a drop in the number of subscribers in most of the tests compared to the pre-pandemic period. Who runs, knows. Starting platoons are noticeably smaller. To make matters worse, half of the organizers observed a drop in sponsorship investment. If the kits don’t get more expensive, the account doesn’t close. That simple.

“2022 has been difficult, but with very different semesters. In the first half of the year there was still a scenario of uncertainty. In the second semester we are in a much better moment and we feel that sales reached levels close to 2019”, says Daniel Krutman , CEO of TicketSports.

Optimism

The sector’s recovery in the last months of the year left organizers optimistic for 2023. Four out of five companies in the sector believe that the next year will be better, and 57% believe that there is room for growth in the number of sporting events.

For Krutman, optimism is healthy and welcome, but care must be taken not to trigger a process of cannibalization. “The sector is very hurt, and wants to grow again. The risk is the creation of new events that compete with each other, disorganizing the calendar”.

The TicketSports survey surveyed 68 sports event promoters and organizers across the country.

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