Folha has special multiplatform coverage of the 2022 World Cup

The World Cup in Qatar starts this Sunday (20) and will have, in Sheeta special coverage, focusing on multiplatform content.

This Friday (18), the Copa Bulletin podcast begins and will be published from Monday to Friday at 4 am. The program will feature interviews with columnists and reporters sent to Qatar on the main topics of the competition.

The episodes, with up to ten minutes, will address the highlights on the field, but also political, cultural and behavioral aspects of the host country of the event. You can find Boletim Copa in the same feed as Boletim Folha, on platforms such as Amazon Music, Apple Podcasts, Deezer, Google Podcasts and Spotify.

A team of reporters sent to Qatar will bring information directly from the place, such as details of the games, stars, the country’s climate, the impact on Qatari society and the clash of cultures.

The special coverage of Sheet will have reinforcements in the team of columnists, which will have Marcelo Damato, a journalist dedicated to covering power in football and beyond, and Tayguara Ribeiro, a political reporter. Nelson de Sá will write weekly about the World Cup broadcast on TV and streaming.

They join Tostão, Paulo Vinícius Coelho, Juca Kfouri, Walter Casagrande Jr., Renata Mendonça, Marina Izidro and Sandro Macedo.

See each columnist’s day

A special page for the Cup, gathering the most recent news, statistics, table of games and all the information about the event is already on the air. The blog O Mundo é uma Bola also dives into the World Cup.

In the printed edition, the special section of the World Cup in Qatar, daily, starts to be published this Friday (18).

The time difference between Brazil and Qatar is six hours, with games starting at 7 am (Brasília time) in the first two rounds of the group stage. In the third, the departure times are from 12:00 to 16:00.

All matches of the Brazilian national team will be covered live on the website.

In the morning, the Sheet it will also make available a newsletter containing information on the games, curation of the best reports on the World Cup and opinions of columnists.

multimedia coverage

Social networks

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newsletter

special page

On social networks, the newspaper will have a partnership with TikTok, and will publish at least five videos a day. Photojournalist Gabriela Biló, sent to Qatar, will produce content about everyday life, with curiosities about the country’s culture, backstage coverage, conversations with fans, among other materials. All content will also be available on the Sheet🇧🇷

On Fridays, at 2 pm, the newspaper’s profile on TikTok will do an exclusive live on the platform. Mediated by the newspaper’s Interaction team, the transmission will talk to journalists from Sheet in Qatar about life in the country and also about the course of the World Cup.

THE Sheet will have active coverage throughout the day on Instagram Stories. The main news will be posted on the platform, with the link available, so that the follower does not miss anything. At the twitterthere will be a daily thread (sequence of tweets) with the main news.

In addition, the #Hashtag blog (folha.com/hashtag) will contain the main memes of the competition. To click, read, laugh and share in the family group. and the channel Sheet on Telegram will send a daily bulletin with a summary of the day at the Cup. Just sign up at t.me/folha.

For those who like football numbers and analysis, the Sheet will bring statistics of players and selections during the competition, with heat maps, chances created, bookings, passes and much more. Each team will have a special page with the complete list of athletes and individual and collective numbers during the tournament.

All statistical data for each match will be available in real time on the website.