#Hashtag: Folha will have exclusive videos on TikTok about the Cup in partnership with the Chinese network

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With the aim of bringing the Brazilian perspective on the World Cup, directly from Qatar, which Sheet and TikTok have entered into a partnership. As part of the newspaper’s special coverage of the event, videos will be published daily on the company’s profile. Sheet on the platform.

Photojournalist Gabriela Biló, a special envoy to Qatar, will produce videos showing daily life, with curiosities about the country’s culture, behind-the-scenes coverage of the World Cup, conversations with fans, among other materials. All content will also be available on the Sheet🇧🇷

In addition to the videos, every Friday at 2 pm, the newspaper’s TikTok profile will do an exclusive live on the platform, mediated by the newspaper’s Interaction team. The broadcast will talk to journalists in the host country about daily life in the country and the course of the World Cup.


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Hosted for the first time in a country in the Middle East, the 2022 Football World Cup and its coverage are surrounded by particularities, either because of Qatar’s history, or because the country is not part of the common tourist routes, being more inaccessible than host cities. previous.

Thus, sending the journalist to the country and the continuous production of videos seeks to bring readers and followers closer to the Sheet both the Qatari daily life and the World Cup.

In addition to this series of special videos for the World Cup, Biló produces weekly videos, published on all social networks in the Sheetwhich shows the backstage of political coverage in Brasília.

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