The positive effect on the cities that organize Eurobasket in numbers

After the end of the last Eurobasket, FIBA ​​Europe in collaboration with the Nielsen company, did a study on the impact the event had on social media, but in the five cities that hosted it, investigating, through a specialized formula, the social and economic impact of Eurobasket…

It turns out that the organization of Eurobasket is very beneficial for the host cities, not only on a financial level, but in different areas that help the cities to generate interest.

Specifically:

-More than 303 million people watched EuroBasket content through exclusive content carriers around the world. As a result came the 4.2 billion impressions that were measured in the social worlds.

-30 million people watched Germany’s semi-final match against Spain, which turned out to be the most popular EuroBasket game.

-971 million views of the videos published online were counted, and 45% happened on FIBA ​​channels.

-The Top 3 posts based on the impressions they counted:

-46% of impressions were recorded on Instagram and 30% on Twitter…

-During the Eurobasket, 2.6 million users were counted who visited the official Eurobasket site with 7.1 million. visits, 21.5 million page views with an average duration per visit of 4.4 minutes.

– Here Greece holds a first place, as it was the country with the most users who visited the official Eurobasket site (720,860). Second was Lithuania and third was Spain (p. 25 in the study). Very important is the fact that in 5th place was the USA with 484,390 users).

At the same time, as mentioned above, the company that carried out the study attempted not only the digital influence exerted by the event, but also the social one… Thus, through a survey conducted with the participation of 1582 residents of the countries that hosted a Eurobasket group and 603 foreign visitors , the result showed that:

In the question:

On whether you agree that Eurobasket added an extra attraction to the host city, the answers were:

Native visitors living away from the city that hosted a group: 90% agree

Foreign visitors: 80%

In the question:

To what extent do you agree that Eurobasket strengthened the reputation of the host city as a cosmopolitan city, the answers were:

Native visitors who live away from the city that hosted a group: 81% agree

Foreign visitors: 69%

In the question:

To what extent do you agree that the city that hosted the group became more attractive as a tourist destination for a holiday or a weekend getaway? The answers were:

Native visitors who live away from the city that hosted a group: 49% agree

Foreign visitors: 64%

In the question:

To what extent do you agree that the city that hosted a Eurobasket group improved your opinion of it, the answers were:

Native visitors who live away from the city that hosted a group: 54% agree

Foreign visitors: 59%

The total economic impact of Eurobasket on the host cities was a total of 270 million euros!

According to the survey, 62% of visitors to the cities admitted that they would recommend a visit to these cities to their friends and family. The economic impact by city:

Berlin: 83 million euros

Cologne: 63 million euros

Prague: 54 million euros

Milan: 45 million euros

Tbilisi: 25 million euros

The official number of people who watched the games live was: 651,400, of which 237,923 were unique visitors. From them:

54% were from the same country that hosted the Eurobasket group

28% were from the same cities

18% from the rest of the world

62% of all of them would recommend the city as an ideal tourist destination.

67% said they would very likely return for a visit to the same city.

More than 170 thousand spectators who are not permanent residents of the cities that hosted a Eurobasket group, traveled to the Eurobasket cities to watch the matches. 40% of them were under 30 years old.

About visitor anthropography:

41% were between 16-29 years old

45% were between 30-49 years old

14% were +50 years old

74% were men

26% were women

Almost 50% of visitors play basketball on a more permanent basis, mostly with friends, or in groups. 94% of visitors answered that the main motivation for their trip was the organization of Eurobasket. In fact, 77% of the visitors had traveled to the same city in the past.

The 237,923 unique visitors to the cities that hosted a Eurobasket group spent, creating an economic impact, 39.58 million euros. Analytically:

Accommodation: 14,306,000 sq.m.

Focus (out of field): 6,953,000 cm

Focus (in field): 5,481,000 cm

Purchases: 3,696,000 m.

Travel expenses: 3,071,000 m.

Souvenirs: 2,816,000 cm.

But expenses: 2,094,000 mil.

Movements within the city: 1,167,000 cm.

The visitors of the cities that hosted a Eurobasket group spent from 50 to 85 euros per day…

A total of 60,000 paid accommodation nights were counted in Berlin

The expenses of the organizing committees of each group were:

Milan: 2,982,000 cm.

Prague: 3,571,000 cm.

Tbilisi: 2,748,000 sq.

Cologne: 6,317,000 cm.

Berlin: 7,123,000 cm.

300 million viewers watched the Eurobasket games via TV and streaming… Greece was ranked second, behind Germany and ahead of the Czech Republic, as well as Serbia.

ERT 1 was the channel with the most broadcast hours (92 hours 39 minutes) and ERT 3 was in 6th place (80 hours, 27 minutes)

18,132 were the references made to the names of the poles that organized a Eurobasket group, which generated 10.2 million euros in terms of media value

99.2 million were contacts with posts on social media that mentioned the names of the cities that hosted a Eurobasket group, generating 400 thousand euros in media value

After watching the Eurobasket games, 2/3 of the respondents agreed that they are more motivated to play sports overall.

To the question, which was answered by 1242 inhabitants of the Poles who organized a Eurobasket group:

“To what extent do you agree that the organization of Eurobasket gave me, as a resident of the city, a sense of pride?” The answers were:

Prague: 92%

Milan: 88%

Tbilisi: 91%

Cologne: 92%

Berlin: 76%

Total: 87%