adidas originals celebrates three classic sneakers with the “1000 back” campaign

The adidas Originals influenced by the creative approach of the campaign last season, they continue to look for elements of their heritage and honor the communities that wore and wear the legendary Gazelle, Samba and Handball Spezial.

The campaign focuses on three iconic shoe models that first appeared in the world of football: the Gazellethe Samba and Handball Spezial. Initially, each model was designed to be worn either in training, or in a football match, but also in handball. These shoe models are considered “classic sneakers” and continue to have a strong impact around the world, in every culture and multitude of movements.

The new campaign of adidas Originals includes photos of people who, based on their own personality, create different stylistic combinations wearing it Gazellethe Samba but also the Handball Spezial in their own unique way writing new chapters in the history of each model.

This campaign is the continuation of the previous one with the title “We gave the world an original. You gave us a thousand back», but communicates a new more specific message that a shoe can be worn in a thousand alternative ways.

In Hellasthe three iconic models of adidas Originals wore by Josephine Wendel, Dat Lily, LILA, Hercules Tsuzinov, Emmanuel Elozieuwathe athletes George Vagiannidis, Charalambos Kostoulas inviting fans of the brand to create their own looks and upload them to their Social Media using the hashtags #Samba #Gazelle and #Spezialgiving new values ​​and character to these classic shoe models.

The climax of the campaign in our country is going to take place on the night of Thursday 11/4 at 20:30 with a subversive Street Runway Show and then one Block Party with DJ Set by Steve Onemanshow which will be held at adidas Original Store Athens (Athenaidos 5, Athens) and you are all invited.

The 3 iconic models of the new campaign of adidas Originals you will find them in adidas stores, at www.adidas.gr in selected sneaker stores and of course in adidas Originals Store.