His collaboration will exceed 40 years NBA with the Nike. The world’s top league has signed a new twelve-year contract with the well-known sportswear company, with the deal also including the WNBA and her G-League.
Nike has been a partner of the NBA since 1992 and replaced Adidas as the product supplier for the 2017/18 season. Its relationship with the WNBA dates back to the league’s inception in 1997, and Nike was part of the WNBA’s $75 million investment increase in 2022.
“Nike has always been more than a league sponsor, we are a strategic partner with an unwavering commitment to growing the game, along with the NBA, WNBA and NBA G Leaguesaid Nike CEO Elliott Hill.
Nike and Jordan brand remain the dominant brands in basketball shoe sales and among players. Last season, 73.5% of NBA players wore Nike or Jordan, according to the Baller Shoes database, followed by adidas (10.6%), New Balance (2.7%) and Puma (2.7%).
Nike has signed many of the NBA and WNBA’s biggest stars including Giannis Antetokounmpo, LeBron James, Kevin Durant, Kaitlyn Clark and Sabrina Ionescu.
Source: Sport Fm
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