A very important agreement seems to be approaching Euroleague. As reported by the Spanish “AS”, the 13 club-shareholders of the top European competition are close to renewing their cooperation with the company IMGa sports marketing giant.
The existing contract between the two parties is normally concluded on 2026but with the new deal coming up, it will be extended for another 10 years, until 2036. This is a very important move for the future of the organization, which in general shows a tendency to secure a stable future from organizational and financial side, which is also highlighted by the looming agreement with the Abu Dhabi to host the Final Four in 2025.
At the same time, as can be seen from the same publication, the idea of ​​increasing the groups to 20. Of course, this would create the need for four more days of action in the event, with what this implies for the “windows” of its qualifiers FIBA.
The top European competition and the World Federation have come to an, albeit rudimentary, understanding for the last two seasons regarding the “calendar”, but the increase in its teams Euroleague it would certainly complicate things again. Nevertheless, as noted, with more teams in the organization, the participation of the newly established could be ensured more easily Dubai BC.
Finally, “AS” notes that at the end of this season the Euroleague contract with it expires Turkish Airlineswhich gives its name to the event, and negotiations are already underway to extend it after three decades together.
Source: Sport Fm
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