OR Euroleague It enters a phase of reform strategy, with the aim of enhancing competitiveness and expanding its international range. The shareholders of the event completed a circle in Barcelona, while attention is turned to Geneva, where in the October 8 High -level meeting will be held Between FIBA and NBA.
The basic scenario examined is concerned with Increase in participating teams from 20 to 24by creating two regions. The new structure is expected to be implemented by the season 2026-27enhancing the geographical coverage and commercial value of the event.
Greek representation was strong, with executives from Olympic and Panathinaic be actively involved in consultations. Their presence confirms the strategic importance of the Greek market in the European basketball ecosystem.
Despite rumors of NBA’s immediate involvement in the European scene, information converges that any form of cooperation will be considered on a horizon in 2027. EuroLeague, enhanced by the increase in revenue and the confidence of sponsors, is proceeding with steady steps towards one new operating modelwithout disturbing the existing balance.
The next day of EuroLeague is shaped through international partnerships, technocratic approach and clear targeting: the conversion of the event into a global basketball hub, with a European identity and American perspective.
Source: Sport Fm
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