The Euroleague renewed with the “colossus” IMG for another 10 years

A very important agreement was reached Euroleague. The 13 shareholder clubs of the leading European organization proceeded to renew their cooperation with the company IMGa sports marketing giant.

The existing contract between the two sides normally ends in 2026, but with new deal signed, will be extended for others 10 yearsuntil 2036. This is a very important move for the future of the organization, which in general shows a tendency to ensure a stable future from an organizational and financial point of view, which is also highlighted by the looming agreement with the Abu Dhabi for its conduct Final Four in 2025.

“The decision to renew our partnership for a further 10 years, well before the first agreement expires, reflects the strength of this relationship and follows on from the significant achievements of the previous eight years”its announcement states EuroLeague Basketball and continues:

“IMG will continue to lead the long-term development of the league, in which it has made remarkable progress since the partnership began. IMG will continue as the exclusive live production partner.”

On the other hand, the chairman of IMG, Adam Kellystated: “We are proud of the growth we have achieved together with EuroLeague Basketball. We’ve significantly increased revenue and improved the world’s experience through commercial partnerships and state-of-the-art producers. European basketball has never been in a stronger position, and we are committed to building even greater value for the league, its partners and fans.”

Euroleague Basketball and @IMG Extend Landmark Partnership Until 2036

Euroleague Basketball, the organizer of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a global sports marketing agency, have… pic.twitter.com/o6oUcddjPp

— Turkish Airlines EuroLeague (@EuroLeague) January 7, 2025