Facebook has launched a new policy to protect consumers and businesses from dealing with false ratings, reviews and recommendations.
To ensure that Facebook reviews are based on the actual shopping experience, Facebook’s parent company, Meta, has launched a new community feedback policy in the United States.
This policy explicitly prohibits “reviews, inducements, inconsistencies, graphic content, spam manipulation.”
The company has already taken steps to combat offensive reviews, but the new policy shows what is allowed in the framework of customer reviews.
“Our public comment policy is intended to ensure equal voting on all aspects of the meta policy, including the full range of positive, negative, and neutral comments,” the company said in a blog post.
“We treat all positive and negative comments equally. We no longer consider negative comments when discussing policy violations, nor do we change our response before posting.
According to Meta, the new guidelines should address situations where people are paid to leave positive reviews on business pages. This policy also applies if you leave a false or bad review as a way to get a refund.
The tech giant implements new policies with the help of automated technology and human reviewers.
Facebook is working to improve its policy violation detection algorithm, but is encouraging people to report suspicious reviews.
Users can report suspicious reviews by clicking the three dots in the top right corner on Facebook, clicking on Instagram, or flipping through the reviews on the left.
Businesses can also use Facebook Commerce Manager to report non-compliance reviews.
After the report, the review investigates the internal review team and removes any meta-rule violations. If the person who left the comment believes that Meta’s decision to remove it was wrong, they can request another review.
More than 200 million businesses trust MetaApps to reach their customers. The new policy is intended to protect these businesses from fraud and misuse.