There seems to be a release date for Netflix’s cheapest, ad-supported tier.
Netflix has confirmed that it will introduce new subscription plans with ads, but the launch is not expected until at least next year.
However, the streaming platform reportedly decided to fast-track for a November release.
Starting November 1, customers will be able to pay less for their Netflix subscriptions, as long as they don’t mind that shows are interrupted by ads.
The decision to launch early means rival Disney+ may release a similar ad-supported level in December.
Netflix’s ad-supported level will reportedly launch in the US, France, Germany, Australia, Canada, and more.
Netflix’s new ad-supported tier can cost between $7 (£6) and $9 (£8) per month. The deal represents significant savings for customers currently paying £6.99, £10.99 or £15.99 on any of the company’s three plans.
In July, Netflix announced that it would introduce cheaper subscription plans with ads.
Netflix currently offers Basic, Standard, and Premium plans without ads. With its new plans, the company is likely to target consumers who don’t mind ads interrupting their browsing, as long as they pay less.
Streaming companies have always maintained their marketing platforms, but instead increased the value of their subscriptions to drive growth.
But Netflix has had a rough year. Shares of the company fell after reports of falling subscribers.
So it makes sense that it would turn to advertising to fund a low-cost subscription level and help keep people coming back.
Consumers may be willing to put up with advertising amid Netflix’s clout and pay less, but they’ve also had to accept the loss of some features.
Future ad-supported plans from the streaming giant may make it impossible to download shows and movies for offline viewing.
This is a huge inconvenience for people who want to download their favorite shows and movies on their device and watch them on the spot or ride the subway.
Executives also said some content would fall outside the advertising tier.
Customers with ad-supported plans can expect approximately four minutes of commercials per hour appearing before and after some shows.
has reached out to Netflix for comment.
Source: Metro
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