Players can choose from five different look styles; plain white T-shirts, plaid scarves, Burberry logo sweatshirts, and knee-length skirts, among others
The video game Minecraft became a fad, and now the… fashion comes to Minecraft. The reason for the cooperation of the owner of the famous video game Microsoft with the British one Burberry fashion house to showcase an in-game clothing collection, a ‘Burberry x Minecraft universe’, and a range of limited-edition clothing in the real world.
THE digital collection of 15 garments created for Minecraft players and featuring creations featuring the Thomas Burberry Monogram. “Consisting of an in-game adventure, ‘Burberry: Freedom to Go Beyond,’ the collaboration allows consumers to immerse themselves both physically and digitally in a Burberry x Minecraft universe,” said the fashion house.
Players can choose from five different display styles; plain white T-shirts, checkered scarves, Burberry logo sweatshirts and knee-length skirts, among others.
Clothes can be worn in game from the avatars of users. Wearing… creations from the collection, avatars can complete a range of challenges, such as a Burberry checkered maze, across four worlds designed in collaboration with Minecraft map maker Blockception. In “bridging the digital with the physical world” the house proceeded and customers can purchase creations of the collection from the Burberry website.
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