A more modern version of its logo was presented by the mobile telephony company, as part of its new marketing strategy.
On Sunday, the Finnish telecommunications giant NOKIA presented its new logo.
The company proceeded with the first change of its brand identity for the first time in almost 60 years, as part of its new marketing strategy.
More looks with the new Nokia logo
I’m happy they finally updated the logo after nearly 60 years pic.twitter.com/is0SQEyAjb
— Anthony (@TheGalox_) February 26, 2023
The new logo consists of 5 different shapes – intertwined – that make up the word NOKIA.
The characteristic blue color that the old logo had – depending on the use – has been replaced with purple-pink shades.
As CEO Pekka Landmark told Bloomberg, the goal is to relaunch NOKIA as a sophisticated telecommunications company in general.
Nokia reveals new logo to remind you it doesn’t make phones anymorehttps://t.co/plQFVnO9A1 pic.twitter.com/056wQ6QKml
— The Verge (@verge) February 27, 2023
“In most people’s minds, we’re still a successful mobile phone brand, but that’s not what Nokia is about,” Landmark said. “We want to launch a new brand that is very focused on networks and industrial digitalization, which is completely different from legacy mobile phones.”
Source :Skai
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