More than 6 million Chinese are expected to see the gods and heroes of Greek mythology come to life in front of their eyes at the first – large-scale – digital art exhibition in China, which is organized with the support and cooperation of the Greek Embassy in Beijing , at Solana Bejing Mall, the largest shopping and entertainment mall in the Chinese capital.

Through glasses, virtual reality and a multimedia application for mobile phones, visitors to the exhibition will be able to watch, among others, Zeus glittering on his throne above the entrance gate of the popular mall, the winged Pegasus flying in the skies above from the complex of cinemas and Dionysus serving Greek wine to the visitors of the restaurants. At the same time, in a specially designed space in the central square, inside a replica of an ancient Greek helmet 6 meters high, a 3D video with scenes from Greek mythology will be shown. The exhibition is flanked by advertising spots of the Hellenic Tourism Organization, in selected parts of the shopping center.

“Our myths and traditions have always served as a bridge between the two cultures. With this exhibition, our Chinese friends will have the opportunity to almost touch the ancient Greek gods and heroes, enjoying a truly exciting experience”, said the Ambassador of Greece to China, Dr. Evgenios Kalpyris.

The exhibition, which opens this Saturday, April 22, after a fortnight of trial runs, will run until the end of June, after which it is expected to travel to the 478 malls across the Chinese territory operated by the Wanda Group, which has the management of Solana Beijing as well.

Beijing

The exhibition budget exceeded a total of 700,000 euros, which was fully invested by the organizers Solana Beijing, ONEK MR+ and the Wanda Group, while the realization of the digital presentations and the development of the software took more than six months.

The shopping center is visited daily by approximately 70,000 people.