The next months Meta will detect every image generated by Artificial Intelligence (AI) and will be posted on its social networks. The measure already works with its own imaging tool.

“In the coming months, we’ll be flagging images posted by users on Facebook, Instagram and Threads when we can detect indications, consistent with industry norms, that they’ve been created with the help of Artificial Intelligence,” announced Nick Clegg, Head of International Affairs at Meta.

While Meta has already applied tags to images created with its Meta AI tool since its implementation in December, “we want to be able to do that with content created with other companies’ tools as well,” such as Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock, Nick Clegg added.

“We’re building this capability starting today, and in the coming months we’ll start rolling out the tags to all the languages ​​that each app works in.”

Meta’s announcement comes at a time when the launch of genetic AI raises fears that some will use these tools to sow political chaos through misinformation as important electoral contests approach that will be held during the year in countries where half the world’s population resides.

Although Nick Clegg admits that the system of tags on a large scale, through invisible markings, “will not eliminate the risk of producing deepfakes, it will minimize its spread to the limits of what the technology allows today”.

“It’s not perfect, the technology isn’t there yet, but it’s the most advanced attempt of any platform so far to bring meaningful transparency to billions of people in the world,” insisted Nick Clegg.

“I really hope that by implementing this and being at the forefront, we will motivate the rest of the industry to work together and try to develop the common technical arrangements that we need,” said Meta’s head of international affairs, saying he is ready to share its open technology as widely as possible. it is done

The Californian OpenAI, creator of ChatGPT, also announced in mid-January the launch of anti-disinformation tools expressing the intention not to allow the use of these technological tools, such as ChatGPT and DALL-E 3, for political purposes.