The CEO of Apple Tim Cook praises the Chinese market, while sales of iPhones in the country are falling. The executive director of Apple emphasized the long-term commitment of the American company to the Chinese market during a visit to Shanghai.

“There is no other more important chain supply for us globally, from that of China,” Cook said, noting that Apple will strengthen its long-term partnership with its suppliers in its Chinese supply chain, while working closely with them on the green and smart industrial production of its products. , seeking win-win solutions.

Cook’s visit coincides with today’s opening of Apple’s new flagship store in Shanghai, which will be the company’s second largest retail store worldwide.

iPhone sales in China fell 24% in the first six weeks of 2024 compared to 2023, according to research firm Counterpoint, as the US company faces increased competition from domestic rivals such as Huawei.