Generation Z has decided: AirPods are no longer cool. The idols of the new generation – from Bella Hadid to Lily-Rose Depp – are now photographed wearing the wired headphones, as the 20-somethings return to the aesthetics of years past and abandon their AirPods.
The Generation Z (those born between 1996 and 2016) revives 2000s trends, such as straight jeans (as opposed to the skinny ones that have dominated in recent years) or “Friends” and creates an entire “economy of nostalgia”.
Research has shown that in times of economic turmoil, people tend to feel more nostalgic for past times. For today’s young people, turning to the trends of an era before social media is a way to escape the instability and uncertainty of the pandemic.
Part of this nostalgic trend seems to be the cordless headphones, which are preferred by many because they are more practical and cheaper.
But, according to the Wall Street Journal, there is another reason why Generation Z and the Millennials are turning their backs on AirPods. And that’s because they don’t want to be like the stereotype of the guy who works in finance or technology, “who always wears a Patagonia vest and always has his AirPods in his ears.”
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