A growing number of South Korean companies and government agencies are introducing their own artificial intelligence characters to communicate with the public at home and abroad.
Korea Trade Promotion Corp. announced last week that it had created an artificial intelligence presenter called RAMI to broadcast international news on YouTube.
The video game company Smilegate has also released a virtual artist named Han Yoo-a, who is the protagonist of the “Focus On You” game that was released in 2019.
After undergoing an upgrade last year, Han became very popular with fans, who praised her realistic features and now has more than 10,000 followers on Instagram.
Thanks to Han’s popularity, YG Kplus, a subsidiary of global entertainment giant YG, signed a deal with it in February. Han is set to appear in TV shows, commercials and YouTube.
Samsung Electronics partnered with information systems company CJ Olive Networks in 2020 to develop NEON, a virtual character that can interact with human users.
Last year, graphic artificial intelligence company Pulse9 introduced for the first time a virtual K-pop girl group, Eternity. One of its 11 members released a solo song.
This year, LG Electronics released virtual influencer Reah Keem and plans to help make its debut in the music industry.
Also the insurance company Shinhan Life has chosen to advertise its services with the virtual influencer, Rozy, which has attracted intense interest.
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