The US Food and Drug Administration is preparing to ask Juul Labs to remove e-cigarettes from US shelves.
According to The Wall Street Journal, the decision could be announced on Wednesday.
The FDA has been investigating the company for the past two years because it claims its products are beneficial to public health.
The trial determines how effective they are for smoking cessation and, if so, whether they provide health benefits to new users.
Juul has been in the FDA’s eye since the popularity of e-cigarettes, especially fruit-flavored cartridges, in 2017. The brand is a concern for the FDA as its product targets minors and has caused an increase in the number of young people.
As a result, the FDA banned the sale of fruit and sweet flavors for electronic cigarettes in hopes of preventing evaporation from the child.
In the past, distributors have allowed Juul’s competitors British American Tobacco Plc, Reynolds American Inc. and NJOY Holdings Inc. to continue selling their products. Some public health professionals hoped that Julie would receive the same treatment.
The Centers for Disease Control and Prevention (CDC) have warned against the use of e-cigarettes, especially by young people, stating that this behavior can harm the developing brain.
The CDC acknowledges that e-cigarettes are safer than regular cigarettes, but they may contain harmful chemicals that can damage the lungs, such as heavy metals and other carcinogens, the website notes.
The share of Marlboro maker Altra, which owns 35% of Juul, fell more than 8% in trading after the WSJ report on Wednesday morning.
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Source: Metro
