Also wearing black, Cristiano Ronaldo and Lionel Messi focus on chess and are captured by top scorer Ani Leibovitz, just ahead of the 2022 World Cup
Cristiano Ronaldo and Lionel Messi usually face each other on the pitches. But this time for the sake of Louis Vuitton’s new ad, the two top soccer players face off in… chess.
Also wearing black, Cristiano Ronaldo and Lionel Messi focus on chess and are captured by the top Ani Leibovitz, just before the 2022 World Cup. The game, however, is not played on a chessboard, but on a trunk with Louis Vuitton’s signature pattern in a unique campaign.
“Victory Is a State of Mind” is the slogan of the campaign.
Both Portuguese footballer Ronaldo and Argentina’s Messi will try to win the only major trophy as neither of them have won it so far. In fact, for Messi, this will be his last World Cup, while Ronaldo has declared that if he wins the cup in Qatar, he will hang up his shoes.
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