The so-called “Golden Greek” became the man behind every powerful and subversive image – as well as famous slogans – in American magazines of the 60s.
An iconic form of advertising in the American press and pioneer art director of famous publications, the Greek-American George Lois, left Zoi two days ago, at the age of 91. Lois died at his home in Manhattan, New York, according to his son, photographer Luke Lois.
The so-called “Golden Greek” as he was known in his circles, began his advertising career in 1956 and soon became the man behind every powerful and subversive image – as well as famous slogans – in American magazines of the 60s.
RIP George Lois pic.twitter.com/yes8LOXhT6
— Matt Blankman (@blankemon) November 20, 2022
Many of the covers he designed between 1962 – 1972 for Esquire are on display in the permanent collection at MoMA – as a form of art criticism on society, politics, war.
For example, Loy introduced black boxer and convict Sonny Liston as Santa Claus, cast President Nixon covered in powder and lipstick, and dared to release a pitch-black cover of the savage jungles of Vietnam with a soldier’s line (“Oh my Gog, we hit a girl!”) while he was killing an underage girl.
RIP George Lois, the greatest magazine art director of them all. His classic Christmas 1963 cover of heavyweight champion Sonny Liston cost@esquire$750,000 in lost advertising revenue. Lois did 92 covers for the magazine — 32 displayed in@MuseumModernArt. pic.twitter.com/1dYwWQRTFO
— Robert Benzie (@robertbenzie) November 20, 2022
Also historic is still the photograph of Muhammad Ali as Saint Sebastian – Lois’s idea of ​​course.
Legendary art director George Lois died yesterday. For magazine people, he changed everything. pic.twitter.com/8YpNrcfceQ
— Bill Shapiro (@Bill_Shapiro) November 20, 2022
With Andy Warhol “drowning” on Campbell’s tomato juice, Lois reinvented the art of advertising, against the conventionality and puritanism of the time and changed magazine covers – and the thinking behind them – forever.
George Lois RIP pic.twitter.com/SP4EZScV0Z
— Jack Shafer (@jackshafer) November 20, 2022
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With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.
