The death of the “king” on December 29 was yet another proof of his greatness as he became a point of reference around the world
The death of “King” Pele on December 29, 2022 became a point of reference around the world and another proof of his greatness as an athlete and a person.
Research by “Quaest Pesquisa e Consultoria”, at the request of the Brazilian newspaper “O’Globo”, shows that, from the day of his death until yesterday, the day of his burial, the topic of Pele’s death reached 2 billion views on social media.
By the time the sample was consolidated, there were 954 million mentions across Twitter, Facebook and Instagram.
The term “King Pele” was the most repeated, while other words repeated were “inspiration”, “love”, “legacy”, “eternal”.
The evidence highlights the extent of the image of the ‘King’ of Football and his death.
They have been references in 170 different countries.
The two most concerned with the loss of Pele were, of course, Brazil and the United States, the two places where Pele spent most of his life.
Brazil collects more than a third of all reports – 38% -, followed by the USA with 14%.
Completing the top-10 countries with the most reports of his death are Mexico (where Pele was worshiped after and since his appearance for the Brazilian national team in the 1970 World Cup), France, Colombia, Argentina , Spain, United Kingdom, Venezuela and Nigeria.
In the African country, the interest is special, referring to the episode that when Pele’s Santos toured the country in 1969, she managed to stop the war there.
The set of references associated with Pele includes words in Portuguese, English and Spanish.
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With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.
