Meta has 3 months to align its data targeting model with the ruling after regulators find the current legal basis for ads invalid
Heavy blow to Meta European regulators succeeded on Wednesday in restricting the model of personalized advertising, which is a “core source” of its revenue.
Facebook’s parent company has been fined by Irish regulators totaling 390 million euros, and most importantly, it was barred from forcing European users to agree to personalized ads based on their online activity.
In particular, the Irish Data Protection Commission imposed two fines in its ruling in two cases that could shake Meta’s business model. The watchdog fined Meta €210m for breaches of the European Union’s strict privacy rules on Facebook and an additional 180 million euros for violations involving Instagram.
Meta has three months to bring its data targeting model into line with the ruling after regulators find that the current legal basis for ads is invalid.
Regulators reject Meta’s position that it can aggregate user data as part of a mutual agreement for personalized advertising.
There have been four other European fines for the company since 2021 totaling over from 900 million euros.
The decision was made after complaints were made in May 2018 when EU27 privacy rules known as GDPR (General Data Protection Regulation) came into force.
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