The Italian Ministry of Labor has launched an investigation into a sexist advertisement for a company looking for a female receptionist under the age of 30, asking applicants to include a photo of themselves in a swimsuit along with documents proving their qualifications.
According to a Guardian report, the ad, published on several job search websites by a Naples-based security company, stated that the candidate must be a woman, not older than 30, speak fluent English and have her own car. and “a bright character with an attractive appearance.”
“We ask you to send a full-length photo with a swimsuit or something similar,” the ad for the 500-euro-a-month job said. The line was later removed and the ad republished, but the original had already been widely shared on social media, causing outrage.
“Do they want a photo with a swimsuit? “What an absurd ad,” said Chiara Marciani, a labor consultant for Naples. “It’s scandalous, and for many reasons – starting with the search for a woman under the age of 30 and a salary that is absurdly insufficient for the commitment and tasks required by the job.”
In addition to the starvation pay, less than 5 euros per hour, they ask for a photo in a bathing suit to be the receptionist.
What shit people. pic.twitter.com/lsiFXaqVYI– The Serpe loco ™ (@sempreciro) January 26, 2022
The company, which is based in the business district of Naples, told the Italian press that the request for a photo of a swimsuit was “inappropriate” and the result of a “simple distraction” of the “inexperienced employee” who wrote the ad.
Italian Labor Minister Andrea Orlando has called for an investigation into the case.
“The problem of sexism remains; much more work needs to be done on gender equality,” said the Naples Labor Adviser.
“There are so many issues that need to be addressed, especially in a city like Naples, which has a very low percentage of women in employment,” she added.
According to OECD data from 2019, less than 50% of Italians who can work in terms of age, hold a job.
The situation worsened with the coronavirus pandemic, according to the British publication.
Many women are forced to resign after becoming pregnant, as they can not find a balance between work and family life. There is a lack of affordable childcare facilities as well as rigid working conditions.
Sexism is also rampant in billboards across Italy, prompting the Senate last year to ban ads that are considered sexist or biased on the streets and in all modes of transport.
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