On its website, the company says it’s the “world’s purest ice, from the pristine glaciers of Greenland
A start-up in Greenland is extracting 100,000-year-old ice from a glacier and selling it to cocktail bars in Dubai, touting its product on its website as the “purest ice in the world, from pristine Greenland glaciers”.
In particular, the Arctic Icea company based in the Greenlandic capital Nuuk, takes 100,000-year-old ice from arctic glaciers and exports it overseas for profitclaiming, in fact, that he is the “cleanest on earth”.
According to the company, the ice has been compressed for thousands of years, so there are no bubbles and it melts more slowly than regular ice.
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This is supposed to provide a more luxury experience to patrons of Dubai’s sophisticated cocktail barsensuring that spirits are less likely to be diluted.
On her website, the company says it’s about him “purest ice in the worldfrom the virgin glaciers of Greenland”.
“Arctic ice comes directly from natural Arctic glaciers which have been in a frozen state for more than 100,000 years”says.
“These ice sheets have not come into contact with any soil or been contaminated by pollutants produced by human activities. This makes Arctic Ice the purest H2O on Earth.”
Arctic Ice co-founder Malik V Rasmussen said he wanted to find a new source of revenue for Greenland, which is still part of the Kingdom of Denmark. “In Greenland, we make all our money from fish and tourism,” Rasmussen told the Guardian, adding that “for a long time I wanted to find something else that we can benefit from.”
The ice processing process
Using a crane-attached vessel, the Arctic Ice takes its luxurious ice from Nuup Kangerlua, the fjord around Greenland’s capital, Nuuk.
Arctic Ice staff are looking for a specific type of ice that has not been in contact with either the bottom or the top of the glacier, which is cleaner but harder to detect in the water.
According to the Guardian, the ice is placed in huge plastic crates and transported back to Nuuk where it is then placed in refrigerated containers that are transported to Denmark.
From Denmark, the containers are loaded onto another ship and taken to Dubaiwhere the ice is sold in bars by a local distributor called Natural Ice.
However, Arctic Ice has been heavily criticized for turning a valuable element of the natural world into a commodity. In fact, some comments on social media and personal messages are extremely threatening.
Regarding the carbon footprint of the ice’s journey between Greenland and Dubai, Rasmussen insists it’s low and more environmentally friendly than an airplane.
Greenland is already sending refrigerated containersbut most are empty because the country imports more frozen goods than it exports, he claims.
Source :Skai
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