The change in the logo of a restaurant chain to USA It became the new field of (online) controversy focusing on the maintenance of US values and submission to the woke agenda, as its conservatives claim Maga.
This week, the US well -known Cracker Barrel restaurant chain presented a new, simplified logo. The company, founded in 1969 and is intertwined with the tradition and aesthetics of the American South, removed from the old logo the characteristic figure of the elderly with the straps sitting next to a barrel, maintaining only the name of the store in a simple dark font on a flock.
Although change seems to be part of the general minimal trend – “digital” logos have dominated the business world for years (such as Mastercard, Dunkin ‘, Yves Saint Laurent) – the reaction, especially from the conservative right wing, was intense. Many have described the change as “submission to woke ideology”, accusing the company of abandoning traditional American values.
Cracker Barrel has previously been accused by conservatives of “political correctness”, such as when she added herbal sausage to the menu or when she supported the pride with colorful chairs. The new change in the logo seems to be regarded by critics as another step “far from tradition”.
The fierce discussion also had an impact on the company’s stock market value. Friday’s closure fell 7.15%, losing $ 4.22.
Source :Skai
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